Click Abacus case study
ClickAbacus instructed Webtrendz to design a website and corporate brand for their business. The design and branding brief was constructed from numerous meetings and discussions. The management of ClickAbacus had a particular message in mind and thus the process of re branding and restructuring their identity began.
ClickAbacus is an online subscription service that monitors, analyses and reports on website visitor behaviour. It provides website and online marketing managers with the information they need to optimise their online marketing activities. Based upon the proven Intellitracker system and using the Intellitracker data centre it provides comprehensive and intuitive website visitor reporting. The service is available at www.clickabacus.com.
We took the brief given to us by ClickAbacus, we created a few designs that we felt met the criteria set. We tried to incorporate the personality of those at ClickAbacus and their business ethics into our designs.
We were able to use php, mysql and also the usual HTML code and were able to put together the new brand and design of ClickAbacus. We created a membership purchase section that was simple to use and did not contain many steps to completion. We were able to use the corporate image and colours throughout the website thus promoting the corporate brand.
Commenting on the completion of the website, David Hudson, Managing Director of ClickAbacus said "We have looked long and hard at finding the right design company and decided on Webtrendz after exhaustive research. We believe that, although Webtrendz is a relative newcomer into our market, they have shown significant strengths that place them above their competitors. We are looking forward to a long and fruitful partnership with the team at Webtrendz. In the past few months I have had close contact with the team and was pleasantly surprised to find how fast and efficient the team were, something we are trying to achieve at Click Abacus "
