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Where do my visitors come from? |
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| ClickAbacus provides powerful reports that show where
your website visitors and customers come from. You can identify whether
their visits result from a search engine query, PPC campaign, email
campaign or if they simply typed in your URL. |
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| These reports are available for both the whole site
and for your chosen Conversion pages. Conversion pages are those that
you wish the visitors to end up at. Examples of Conversion pages might
be your buy now page or your purchase confirmation page. The concept
of Conversion pages is equally relevant to non e-commerce sites since
they might just as well be your enquiry or contact us page. A set-up
page within ClickAbacus allows you to specify the URL for each Conversion
page on your site. |
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| A Search Engine Report shows the search terms that
visitors use to find your site. You can use this to help understand
what people are looking for on your site and optimise your site for
natural search engine listings. |
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| A Conversion report shows which search engine, email
provider, or PPC campaign your Conversion page visitors came from.
If you have configured ClickAbacus such that your conversion page
is your purchase confirmation page then this report tells you where
your customers come from. |
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| A Country Report shows you which country and in some
cases city your visitors come from. This information is derived from
their IP address and shows you the location of their connection to
the Internet. Knowledge of visitor geography allows you to modify
your site to best suit the audience or alter your advertising to change
your visitor mix. |
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