ClickAbacus is Web site traffic analysis software for measuring visitor behaviour, tracking online advertising campaigns and creating detailed web site statistics reports based on traffic statistics website visitor behaviour analysis and reporting system. Track and analyze visitor behaviour and online advertising conversion rates live for all your websites and campaigns. ClickAbacus is Web site traffic analysis software for measuring visitor behaviour, tracking online advertising campaigns and creating detailed web site statistics reports based on traffic statistics website visitor behaviour analysis and reporting system. Track and analyze visitor behaviour and online advertising conversion rates live for all your websites and campaigns. click here to send us an email
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Managing Online Advertising Campaigns with ClickAbacus
 
ClickAbacus provides powerful tools to enable the management of online advertising campaigns. You are able to analyse the success of email campaigns, see which pay-per-click campaigns are generating the most traffic and creating the most customers and identify which search terms are used most frequently.
 
In order to use these powerful features you will need to configure ClickAbacus. In particular you will need to identify which pages on your site are important to you. We call these your Promotional and Conversion pages. Promotional pages are those that your advertising activities are meant to drive visitors to. Conversion pages are those that you wish the visitors to end up at. Examples of promotional pages are Pay-per-Click landing pages and pages that you list in emailshots. Conversion pages might be your buy now page or your purchase confirmation page. The concept of Conversion pages is equally relevant to non e-commerce sites since they might just as well be your enquiry or contact us page.
 
A set-up page within ClickAbacus allows you to specify the URL for each Promotional and Conversion page and we then provide special reports on where visitors to Promotional pages came from and how many of these got to your Conversion pages. The Conversion page reports provide an insight into where the visitors to these pages come from so you can easily see which campaign is the most effective and which you should consider changing or even scrapping.
 

How can I manage Pay-per-Click Campaigns?
 
ClickAbacus provides the facility to manage up to 5 different Pay-per-Click campaigns. You simply add a short parameter to the URL that you list within your PPC campaign console and ClickAbacus will recognise this URL extension as a campaign ID. You will then be able to track the success of each campaign as visitors move to your Conversion pages as a result of your PPC activities.
 
If you point your PPC ads to your home page for example, you should change the URL listed within the PPC vendor console to read www.domain.com/index.htm?itcam=cam1 where cam1 is the identifier that you have chosen for this particular campaign. You can configure up to 5 campaign IDs (cam1 to cam5) within ClickAbacus and give them friendly names that then appear in the reports.
 
Having identified your promotional and conversion pages within ClickAbacus and updated your PPC landing page URLs you are ready to start managing your PPC campaigns.
 

How can I manage my Email Campaigns?
 
These can be treated in the same way as PPC campaigns. When you include a link to your site within the email simply add the ?itcam=cam2 extension to the link and ClickAbacus will treat resultant site activity as being related to campaign ID cam2. Use any of the cam1 to cam5 extensions and give the chosen campaign identifier a friendly name within the ClickAbacus Admin section so that it is easily recognised within the ClickAbacus reports.
 
 
 
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