ClickAbacus is Web site traffic analysis software for measuring visitor behaviour, tracking online advertising campaigns and creating detailed web site statistics reports based on traffic statistics website visitor behaviour analysis and reporting system. Track and analyze visitor behaviour and online advertising conversion rates live for all your websites and campaigns. ClickAbacus is Web site traffic analysis software for measuring visitor behaviour, tracking online advertising campaigns and creating detailed web site statistics reports based on traffic statistics website visitor behaviour analysis and reporting system. Track and analyze visitor behaviour and online advertising conversion rates live for all your websites and campaigns. click here to send us an email
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News & Media
 

Press Release

May 16th 2005

ClickAbacus now includes Advertising Campaign Management
 

ClickAbacus today announced the general availability of an Advertising Campaign Management module for its successful website visitor analysis and reporting system. This module is designed to provide ClickAbacus users with an insight into the success of their online advertising campaigns and provides analysis and reports sorted by vendor, campaign ID, pay-per-click term or product.
 

Commenting on this enhancement, David Hudson, Managing Director of ClickAbacus said “This enhacement was a natural extension to the ClickAbacus service. Much has been said about the need to calculate the return on investment for marketing initiatives. We believe that our solution does this in an intuitive yet comprehensive way.”
 

ClickAbacus is an online subscription service that monitors, analyses and reports on website visitor behaviour. It provides website and online marketing managers with the information they need to optimise their online marketing activities. Based upon the proven Intellitracker system and using the Intellitracker data centre it provides comprehensive and intuitive website visitor reporting. The service is available at www.clickabacus.com.
 
Further information for editors:
ClickAbacus is a division of Web Metrics Ltd and was founded in mid 2004 following a technology agreement with Intellitracker Ltd, a long established player in the web analytics space. More information is available at www.clickabacus.com.
 
Web Metrics Ltd was formed in 1986 and is based in the Thames Valley. The Company offers a range of website and web application testing, analysis and acceleration solutions. Clients include Allianz Cornhill, CIS, Confetti Network and Research Machines.
 
Contact: David Hudson
T: +44 (0)1628 642104
E: david.hudson@clickabacus.com
 
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