News & Media

Press Release

June 7th 2005

air-text.com saves £1000s through PPC Campaign Optimisation

Since implementing ClickAbacus to monitor and analyse the performance if its air-text.com website, air-text have reduced their online advertising costs by thousands whilst at the same time increasing revenues. The change has been made possible through ClickAbacus’ analysis of air-text’s pay-per-click (PPC) campaigns. ClicAbacus tracks vistors from PPC campaigns and provides reports on specific PPC terms showing the percentage of visitors that purchase. The air-text marketing team have been able to adjust their PPC campaigns so that they focus on terms that yield paying customers and avoid terms that do not. Wasted advertising budget has been avoided and PPC costs have reduced significantly.

Commenting on this saving, Jeff Petar, Chief Executive of air-tex.com said..”As soon as we implemented ClickAbacus, huge differences between our online advertising campaigns became obvious. ClickAbacus showed us that although one PPC provider yielded large numbers of hits it was responsible for a much smaller number of customers than our lower cost PPC provider. We moved our budgets and saw a slight increase in customer numbers and a significant reduction in costs within a matter of days. I wish we had implemented ClickAbacus sooner.”

ClickAbacus is an online subscription service that monitors, analyses and reports on website visitor behaviour. It provides website and online marketing managers with the information they need to optimise their online marketing activities. Based upon the proven Intellitracker system and using the Intellitracker data centre it provides comprehensive and intuitive website visitor reporting. The service is available at www.clickabacus.com.